An Entire 5-Story Building Dedicated to “Genshin Impact”!? The “Genshin Impact Cafe” in Seoul, South Korea, Might Be a Must-Visit Holy Land for Fans [Photo Report]

"Genshin Impact," an open-world RPG developed by HoYoverse. "Genshin Impact Cafe in Seoul," a permanent cafe where visitors can experience the game’s world in real life, is located in the Hongdae (Hongde) area of Seoul, South Korea.

Opened in November 2023, the café updates its themes and interior design in line with the game’s story progression, and in September 2026, it was renovated with a “Nado Krai” theme. Inside, visitors will find decorations that recreate the game’s world, photo spots, and an area selling related merchandise.

While participating in the “HoYoverse Media Tour 2026” held in South Korea, I had the opportunity to visit this café. What exactly is the “Genshin Impact” café in South Korea like? Here’s a brief look at the café, accompanied by photos I took on-site.

◆ From the 1st to the 5th floor, it’s all *Genshin Impact*! Enjoy the café, the game, and merchandise sales

The permanent café in Seoul is housed in an entire building designed entirely around the *Genshin Impact* theme.

The setup allows visitors to order and pick up food on the first floor, then enjoy their meals in the café spaces on the second and third floors. The second floor even featured a photo spot inspired by Nad-Krai.

The fourth floor is an area called the “Play Zone,” featuring crane games, gacha machines, and a photo booth corner where you can take pictures holding merchandise. There was even a DIY zone where you could make small crafts.

Additionally, official *Genshin Impact* merchandise is permanently available for purchase on the fifth floor. The selection includes past releases as well as items rarely seen in Japan, sure to spark the interest of *Genshin Impact* fans.

This was my first visit to the “Genshin Impact Café,” and the permanent café in Seoul—where every floor from the first to the fifth is entirely dedicated to *Genshin Impact*—was an irresistible space for fans. Additionally, visitors are free to write messages with pens on the café’s windows, and among them were messages from fans who appeared to have come all the way from Japan.

Furthermore, Japan’s first permanent *Genshin Impact* café is scheduled to open on January 20, 2027, at Yurakucho Marui in Tokyo. Until now, fans could only experience the *Genshin Impact* world—which seamlessly blends into the real world—through limited-time pop-ups or sections in anime shops, but now they’ll be able to immerse themselves in it to their heart’s content.

Incidentally, the “Genshin Impact Café in Seoul” has just switched to a walk-in policy without advance reservations, effective October 29. While reservations may still be required for certain in-store events depending on the date and time, this is a spot that any *Genshin Impact* fan visiting South Korea should definitely check out at least once.

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