"CoD: MW4": Facing a "CoD Tax"? Marketing Head Aiming to Revive the Series Discusses the Shackles of a Veteran IP's Long Fame Image 3

News Game Industry
"CoD: MW4": Is It Subject to a "CoD Tax"—Where the Bar Is Set Too High and Interest Doesn't Rise Because the Series Is Too Long-Running and Well-Known? The Head of Marketing Aiming to Revive the Series Discusses the "Shackles" That Come with Being a Long-Established IP
"CoD: MW4": Is It Subject to the "CoD Tax"—Where the Bar Is Set Too High and Interest Doesn't Rise Because the Series Is Too Long-Running and Well-Known? The Head of Marketing Aiming to Revive the Series Discusses the "Shackles" That Come with Being a Long-Established IP
"CoD: MW4": Is It Subject to the "CoD Tax"—Where the Bar Is Set Too High and Interest Fails to Rise Because the Series Is Too Long-Running and Well-Known? The Head of Marketing Aiming to Revive the Series Discusses the "Shackles" That Come with Being a Long-Established IP
"CoD: MW4": Is It Subject to the "CoD Tax"—Where the Bar Is Set Too High and Interest Fails to Rise Because the Series Is Too Long-Running and Well-Known? The Head of Marketing Aiming to Revive the Series Discusses the "Shackles" That Come with Being a Long-Established IP