SemiGraph, based in Shanghai, China, is currently developing “Code Name Live” (working title), a game where players interact with and nurture 3D virtual idols. The overseas media outlet Youxi Chaguan featured an interview with the company—which has raised over 10 million U.S. dollars—to provide details about the game and its future plans.
A One-on-One Story Between the Player and the Idol
SemiGraph was founded by Xing Jun, who was involved in the development of AI technology for “Lumi,” the virtual character in miHoYo’s desktop app “N0va Desktop.”Following an investment from IDG Capital in March 2025, the company has reportedly raised over 10 million U.S. dollars (approximately 1.57 billion yen) from investors including the firm itself and Lenovo Capital.
The company is currently developing technology that uses AI to generate 3D character movements and facial expressions, enabling real-time interaction tailored to users’ words and situations. It is currently working on a game titled “Code Name: Live” that applies this technology.
“Code Name Live” is a talent-development simulation game in which players become the producer of a rookie idol named “Ria,” supporting her growth while enjoying her singing and dancing and engaging in conversation with her. During practice sessions, her abilities are said to evolve depending on the type of training she undergoes.
The development team aims to allow players to cultivate relationships with Ria that reflect their individual feelings—whether as an idol they support, a partner, or someone toward whom they harbor special feelings.
Additionally, in previous tests, AI generated comments that appeared during live-stream-style scenes. The goal is to allow Ria to continue performing and interacting even when users aren’t actively speaking to her. However, this title will not use a system where generated content is shared among multiple users; instead, it will provide a “one-on-one experience” where content is generated specifically for each user.
In addition to the mobile version, a PC version is planned for the future, and the company intends to offer distinct experiences for each version. They aim for a simultaneous launch in China and select regions overseas, with region-specific testing also scheduled.
