In an online article published on October 20, the business magazine *Fortune* reported that the price of the new Xbox, "Project Helix," is estimated to range from $1,200 to $1,800.
Internal price projections reach up to $1,800
The magazine published an article titled “A Non-Gamer CEO Is Working Frenetically to Save Microsoft’s Xbox.”The article discusses the business environment surrounding CEO Archa Sharma—who is making rapid moves, including layoffs affecting thousands of employees, reforming Xbox sales and marketing strategies, overhauling the technical infrastructure, and selling off or restructuring small studios—as well as her management decisions and her fearless personality, which does not shy away from conflict.
In the article, regarding the new Xbox, “Project Helix,” a Fortune reporter stated, “Unless Microsoft subsidizes it, the price of the Helix console is estimated internally to be between $1,200 and $1,800.”The reporter also pointed out, “Given the many competing products vying for consumers’ money—such as smartphones and AI-powered wearables—this is quite expensive.”
A gaming industry analyst points out that “the biggest challenge facing companies is the rising cost of hardware.”
Furthermore, other analysts have analyzed that the home console market has plateaued at around 200 million users per generation, and that Gen Z and Gen Alpha tend to choose mobile devices, PCs, and platforms like Roblox over home consoles.They explain the tough situation facing Xbox, which is aiming for a brand revival, noting that daily active users currently stand at only about 100 million.
In addition,the article describes her as “a decisive leader,” noting that while some employees appreciate her strict stance on costs and her transparency, others—including dedicated staff who have worked at Xbox for decades—have been laid off, leading to low morale.It also analyzes Sharma’s plan to rebuild Xbox and addresses the question of whether Microsoft even needs Xbox in the first place.
XBOX Next-Gen Console Set For Holidays 2028, Next-Gen Handheld Device Holidays 2027 | As it stands, the price of the Helix console has internally been projected to cost consumers between $1,200 and $1,800, unless Microsoft decides to subsidize the cost.
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This article sparked a lot of discussion on the international forum Reddit, with reactions such as, “I don’t understand why we need the next generation of game consoles so soon.”
Other opinions included suggestions to stick with current-generation consoles or to buy a PC at that price point. However, there were also counterarguments—such as the point that a decent PC would cost about the same or even more—and opinions that a PC would ultimately be cheaper than a console. It seems many people are concerned about the overall rising cost of hardware.
￥1,550
(価格・在庫状況は記事公開時点のものです)
￥4,650
(価格・在庫状況は記事公開時点のものです)
